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Two-Day Digital Marketing Bootcamp on Emerging Industry Trends

Home Events Two-Day Digital Marketing Bootcamp on Emerging Industry Trends
Two-Day Digital Marketing Bootcamp on Emerging Industry Trends
17 Feb 2026

CT Group of Institutions organised a two-day Bootcamp on “Digital Marketing” on February 17–18, 2026, at the Conference Hall, CTIMIT. The bootcamp was conducted by the Department of Management Studies with the objective of equipping students with practical knowledge and emerging trends in the field of digital marketing. The session was conducted by Mr. Shobit Thakur, Senior Software Developer, who shared valuable insights into the dynamic world of digital platforms and online branding strategies. He explained key concepts including search engine optimization (SEO), content marketing, social media marketing, digital advertising, analytics, and online consumer engagement. The bootcamp focused on practical applications and real-time industry practices to help students understand how businesses leverage digital tools to expand their reach and enhance brand visibility. During the two-day intensive training, students learned how to design effective digital campaigns, analyze website traffic, use SEO techniques to improve search rankings, and create engaging online content. They also gained knowledge about performance measurement tools and the importance of data analysis in tracking marketing success. The interactive sessions and practical examples helped participants develop a clear understanding of digital marketing strategies in today’s competitive business environment. Addressing the participants, the Director appreciated the initiative taken by the Department of Management Studies and emphasized that digital marketing skills are essential in the modern business landscape. He encouraged students to continuously upgrade their technical knowledge to stay competitive and industry-ready. The bootcamp concluded successfully with enthusiastic participation from students. The Department reaffirmed its commitment to organizing such skill-based programs that enhance employability and professional competence among students.

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